Ancillary Services Management

Provider Spotlight

 

Parkade Automates Multi-family Parking and Turns It into a Revenue Generator

Parkade Automates Multi-family Parking and Turns It into a Revenue Generator

by | Sep 13, 2024 | Provider Spotlight

Parkade

Parking management can quickly become the biggest thorn in the side of any property management team. Between stealing hours of staff time, negatively impacting resident experience, and even cutting into NOI, it’s an issue teams can’t afford to ignore.

 

A parking system purpose-built for multi-family

The longstanding tradition of using spreadsheet-based systems is at the root of many multi-family parking problems. Parkade is bringing parking management into the 21st century with an easy-to-use, always up-to-date parking system anchored on a mobile app for residents and a web interface for staff.

Parkade is the only solution on the market that fully automates multi-family parking.

Everything you need to manage parking is at your fingertips, integrated with your Property Management System (PMS).

With Parkade, tenants can:

  • Sign up and pay for a monthly parking spot
  • Book short-term parking for themselves and guests
  • Open the parking gate right from their phone
  • Sublease their parking spot while out of town
  • Report problems and instantly get temporary parking
  • Get 24/7 support, day or night, on all parking issues

Management can:

  • Sync parking and tenant data automatically
  • Dynamically price parking depending on spot features and lease length
  • Implement rules, such as X amount of free guest parking per month
  • View all assignments and vehicle records in one place
  • Enforce on-the-go with our “Parkade Patrol” app
  • Rent excess parking to the public, if desired

 

Increase revenue

Well-managed parking is profitable parking. Parkade maximizes revenue by:

  • Revenue managing and dynamically pricing your parking
  • Putting every single parking spot to use at your building, whether it’s idle for an hour, a week, a few months or more. Any open spot can be booked for any duration, whether it’s tenants looking for extra parking, guests, or even the public.
  • Offering totally customizable pricing and rules

Virtually impossible without a system like Parkade, short-term parking is a new revenue stream that transforms NOI at multi-family buildings.

Short-term reservations are providing over $3,000 a month alone. It’s a kind of income we weren’t able to take in before Parkade.

Erica MacDonald

Community Manager, Thrive Companies

Additionally, with Parkade’s digital system and always-accurate records, payment compliance has never been better — our system ensures everyone is paying for a spot who should be.

With our suite of revenue tools, typical communities see more than a 30% increase in net revenue once they roll out Parkade. And, that’s after fees!

 

Streamline operations

On average, Parkade reduces the time teams spend on parking by 90%. We automate all the tedious and complex tasks of parking management — including monthly parking, short-term parking, rules, payment, subleasing, and problem reporting. This allows parking to run in the background of your staff’s workweek, while creating a stellar experience for tenants and guests.

In addition to the app’s features, we pair our technology with a real-life, on-shore support team. Parkade is here to handle all enforcement issues 24/7, including calling for towing when necessary.

Our parking runs so smoothly here because of Parkade, and I’d rather deal with anything else than parking.

Jacob Stallard

Dir. of Residential Services, Milhaus Residential

 

Boost capacity

Once a property management team starts using Parkade, it’s common to see parking capacity jump by 20% or more, simply by implementing a system purpose-built for multi-family. Oftentimes, poor record-keeping is at the root of parking shortages –– as an example, one of our Greystar buildings found 18 spots incorrectly assigned once they rolled out Parkade, and they were able to boost their capacity by 27%.

We went from a 15-spot shortage to a 10-spot surplus.

Eunice Lee

Property Manager, Greystar

Spots can also be offered short-term between long-term leases. And with Parkade, buildings can opt to allow subleasing between residents. Anyone with a long-term spot can place it into the pool while they’re out of town, and other residents can book it instantly. This is especially helpful with assigned parking, ensuring no spot sits idle while residents are out of town.

 

Are you ready to transform parking at your community?

Get started by reaching out to our sales team today!